The Apple iPhone 12 Pro Max 256 GB in Gold features with Facetime 5G, A14 Bionic chip rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level, with an even bigger jump on iPhone 12 Pro Max. The Ceramic Shield delivers four times better drop performance.
Design and Display
A design pushed right to the edge. The Super Retina XDR display goes edge to edge. With Ceramic Shield, which has four times better drop performance.
5G on iPhone
5G transforms iPhone with accelerated wireless speeds and better performance on congested networks. Now you can download huge files on the go or stream high-quality HDR movies. Without. All. The. Lag. iPhone also has the most 5G bands of any smartphone so you get 5G in more places. And all that speed opens up amazing possibilities for the future of apps.
A14 Bionic
A14 Bionic is the first 5-nanometer chip in the industry, with advanced components literally atoms wide. Forty percent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording something no pro movie camera, let alone any other phone, can do.
LiDAR Technology
NASA is using LiDAR technology for its next Mars landing. iPhone 12 Pro uses a LiDAR Scanner to measure how long it takes light to reflect back from objects. So it can create a depth map of whatever space you're in. Because it's ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you how a new sneaker will fit.
Pro Camera System
The bigger iPhone maxes out the Pro camera system. A 47 percent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady even when you're not. And the new 65 mm Telephoto camera lets you zoom in tighter on portraits.
Dolby Vision Recording
10-bit HDR recording makes video more lifelike. You can easily edit, watch, and share Dolby Vision videos, too.
Apple ProRAW
ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing, with noise reduction and multi-frame exposure adjustments already in place and have more time to tweak color and white balance.
